Thursday, 4 June 2009

Tips To Get Higher Search Engine Rankings


Getting listed in search engines is not a difficult task but what matters how have your site been listed in a search engine. Your site can get higher ranking in all search engines if you follow ethical SEO strategies. In this article you can find some important SEO tips which can help you to get higher Search engine rankings:

1.Do Research on Keywords: Keyword being the weapon of your success in SEO as search engines work as per your keywords hence be careful while selecting right keywords. It is widely advisable to use Overture or Wordtracker tools to select right Keyword.

2.Work On Content: It is widely said that for websites ‘Content is King’. So concentrate on your web content and make sure that the content provides some unique information to your visitor and not duplicated from elsewhere. While writing content for your web pages, insert vital keywords which relate to the products and services that your company offers.

3.Proper Design: Design your site that clearly represent your business and make an easy navigation based on your keyword research. Your overall webdesign should be simple, nice and user friendly. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.


4. Be Search Engine Spider Friendly: Search Engines read the websites content through its spiders or crawler. These spiders go through the site and categorized them as per the need of searchers. Always make sure that you have HTML link in your main navigation on each page. Avoid javascript link and menus, flash, graphics as search engine spider’s can not read them.

5. Build incoming links to your site: Incoming links are very, very important for SEO and also possibly the hardest part of SEO to implement. One way Incoming Links always have more importance than reciprocal links. Avoid link farms and try to get links from authority websites, edu and gov sites as they have more weightage than others and also preferable by search engines. Writing articles and submitting them to various article directories is also a better way to get free one-way incoming links and it also build a good reputation at the same time.

6. Don’t try to fool the search engines: Search Engine spiders are now more clever than you think and Search Engines update their algorithm time to time so don’t try to make them fool otherwise your site will be banned from search engines. So avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.

(N. SRIVASTAVA)

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